Thruway encourages farmers to sign up for Taste NY Farmers’ Markets at service areas
The Thruway Authority and the New York State Department of Agriculture and Markets is encouraging farmers across New York state to sign up to sell their products at service areas along the Thruway this season.
For years, New York state has been committed to showcasing some of its finest vendors and their products. From locally grown fruits and vegetables to some of the most superb cheese and herbs in the northeast, promoting these products to travelers continues to be a priority.
“Providing motorists with exceptional service in every aspect of our system is paramount in all that we do,” said Thruway Authority Acting Executive Director Bill Finch. “Continuing to expand our Taste NY Farmers’ Markets to offer travelers access to locally grown, healthy foods while also helping to create agricultural jobs in New York is an initiative that all of us at the Thruway Authority take great pride in and I encourage farmers to take part in this program.”
The Thruway Authority has outdoor farmers’ market locations at service areas across the state. Last year, nearly one dozen farmers from regions all across New York participated in the markets at 19 service areas, reaching millions of visitors who travel the Thruway throughout the spring and summer months. A list of Thruway Authority service area locations is available at www.thruway.ny.gov/travelers/travelplazas/index.cgi.
“Farmers’ markets are a welcome addition to the Thruway’s service areas,” said state Agriculture Commissioner Richard A. Ball. “They highlight each of the region’s agricultural strengths and provide our farmers a unique opportunity to connect with new consumers. Taste NY Farmers’ Markets also give travelers healthy food options and a chance to interact in person with our state’s great producers.”
New York vendors interested in selling food products at Taste NY Farmers’ Markets should email TravelersServices@thruway.ny.gov for more information on how to participate this season.
Taste NY is an initiative launched by Gov. Andrew Cuomo in 2013 to promote New York’s food and beverage industries. It is overseen by the Department of Agriculture and Markets and has created opportunities for local producers to showcase their goods at a variety of venues throughout the state and at large public events, such as the Great New York State Fair and the Barclays Tournament at Bethpage State Park.
Over the last three years, the Taste NY initiative has seen steady growth and recognition. The program reported sales of $4.5 million in 2015 and nearly tripled those figures to more than $13.1 million in 2016. Today, New York products sold under Taste NY branding are available in more than 60 locations throughout the state, as well as the New York State Office of Trade and Tourism in San Juan, Puerto Rico.
For more information about Taste NY, visit www.taste.ny.gov.