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Ford needs to dump British ad agency

March 31, 2013

On Tuesday, Ford India and a British ad agency apologized for what they said was an unauthorized ad showing three scantily clad, gagged and bound women in the back of a Ford Figo compact car driven......

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Comments

(13)

Steiner

Mar-31-13 8:23 AM

Hey mommy sarah, did ya ever hear of something called free speech ? Or is it only speech approved by the feminine mystique, er , mistake that is ok. berlosconi is famous for his bunga bunga parties.Younger women like him, older ones dislike him. I cant imagine why. Is that wrong too ? There is a worldewide industry based on scantily clad women. It is called ****. Even our learned delta phi epsilon prof knew somehow that women were photo'd scantily clad more than men. Now, get together with your man, the govt and legislate/mandate a solution here.perhaps mandatory sensitivity training , drug therapy and no gun ownership for the ad makers . You can do it sarah.

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Dcronlg

Mar-31-13 8:58 AM

Steinerdzzz, you hate women because you hate your mommy who probably deliberately dropped you on your head when you were a baby, causing all the mental mumbling ranting you do.

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Dcronlg

Mar-31-13 9:02 AM

Actually, the ad company didn't work alone here. Ford had a marketing department -- from the lowest of marketing managers to the CMO -- who managed the creative process and approved the concept and subsequent ad for release.

They were the ones responsible for not stopping the ad and the agency when the concept was first presented.

And clearly, they were the ones responsible for not stopping the ad before release.

Don't blame the agency -- the blame squarely and surely rests on the marketing dept and its culture at Ford.

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localresident

Mar-31-13 10:32 AM

Even bad publicity is good publicity.

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MikeDavis

Mar-31-13 6:31 PM

It wasn't even shown in this country, was it? They are dealing with it quite well in India. People have been fired, and the ad was never approved for broadcast by Ford. Yet we have two people here whining and explaining what the bad people did....to the viewers in INDIA. Get your noses out of foreign problems. Or is there not enough here in the US to worry about for the indignant PC crowd? Apparently not. Ten year olds deal with dumb better than you two.

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localresident

Mar-31-13 7:38 PM

Mike, whether it was intentional or not, the "controversy" is doing exactly what marketers love. The brand name is being bandied about all over the world. It could have been a faked "leak". Similarly, you may have heard about the recent "largest DDoS attack in the internet's history". Turns out it was a fake to advertise Spamhaus. And there's the fake "wife outing her cheating husband" billboards which were for website ashleymadison or some similar place.

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localresident

Mar-31-13 7:41 PM

After double-checking, it was for Court TV, not Ashleymadison.

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joew

Mar-31-13 8:36 PM

The "culture at Ford"? Are you kidding me? Women play a huge roll in the car buying decision and for Ford to have that"culture" in their marketing Dept would be like trying to pee up a rope!

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Steiner

Apr-01-13 8:30 AM

facts for dc is hatred. proves again and again you can only agree with a liberal. Sarah, perhaps you could elimintae all references to battered foods ! There is beer battered fish, onions , bacon etc. Battering galore. It could give some person somewhere a reason for domestic battering. If it saves one life it is worth it, they say. Free speech is great till a liberal is offended. The so called tolerance disappears in a second.

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DKexpat

Apr-01-13 8:42 AM

"It could give some person somewhere a reason for domestic battering."

What a sick comment...

There is no excuse for abuse. It's as simple as that, regardless of politics, race, religion, etc.

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DKexpat

Apr-01-13 12:28 PM

"There is no excuse for abuse. It's as simple as that, regardless of politics, race, religion, etc."

Someone disagreed with that?

Disgusting...

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Christopher

Apr-02-13 10:01 AM

DK, I have to say (good God, I hate this)that Steiner was making a sarcastic point, and I (please Lord, give me strength) in this ONE case, I agree with him, sarcasm noted. This article is PC and feminist diatribe that has little bearing on reality other than in that very, very small world where everything and anything is a slight towards women. (Unless of course the same behavior and stereotypes are beneficial to women, like assuming free drinks are in the offing for attractive women at local bars. Free drinks are apparently not offensive)Anyway, I think the "disagree" was a disagree with your interpretation not the actual statement.

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timeisthefire

Apr-04-13 10:00 PM

Agree with steinerween !? On anything ,so SAD ! ! !

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