A Verizon store will be the latest addition to the business corridor on Route 60 in Fredonia.
Luke Fletcher, Regional Director of Cellular Sales of Knoxville, discussed the project with the Fredonia Zoning Board of Appeals Tuesday. The Verizon store will be located at 10375 Bennett Road, site of a vacant car wash. According to Fletcher, Cellular Sales will spend a considerable amount of money to renovate the existing structure.
Fletcher was before the board seeking an area variance for the signage on the building. The business is allowed signage based on the size of the building. That particular building is 76 and a half feet long, according to Chief Inspection Officer John Monaco.
OBSERVER Photo by Michael Rukavina
It’s been a few years since a car has driven through this “eyesore” of a car wash located at 10375 Bennett Road in Fredonia. In just over two months time it will instead be welcoming cell phone users.
"Two-hundred square feet would be maximum if the building frontage is long enough to accept the 200-square feet. That building allows a maximum of 114.75 square footage, total signage," Monaco said.
Fletcher requested a front sign (144 sq. feet) on the building, a Verizon sign on a black backdrop; a side sign (53 sq. feet) facing Lucky Lanes; and a pylon sign (112 sq. feet) in place of the car wash sign that stands there now.
"With Cellular Sales, our sales are predicated on an impulse buy," Fletcher said. "Our business requires signage that pulls people in. We're putting a significant amount of money in this site because it's been a car wash for a long time."
The pylon sign was also out of compliance as it will stand at 29 feet in height, five feet higher than current regulations.
Owner of Tim Horton's on Route 60, David Kron questioned the size of the sign and whether or not it would interfere with his sign along Route 60. He said he was happy to hear that the new sign would be placed in the same location of the sign that is currently there and had no objections.
Board member Michaelene Comerford said that considering this is the second area variance for a sign on Route 60 (Shoe Dept.) in the past few months it may be time to review the zoning related to signage.
"That was one of the county's concerns," Monaco said. "I do agree, we probably should look at the sign ordinance."
The board approved the area variances. According to Fletcher, the construction timeline is set at 60 days, which means the store could be open by July.
"We will offer full service, service plans, if someone needs a new phone, an upgrade on a phone, pretty much anything that someone wants service-wise whether they're with Verizon or a different carrier they'll be able to get service at the location," he said.
Store hours will be 9 a.m. to 9 p.m., Monday through Saturday, and from noon to 6 p.m. on Sundays. The store expects to hire 15 to 18 employees. Cellular Sales has around 385 stores nationally.
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