The demand for locally raised meats and livestock products continues to grow. Strategic and specific marketing efforts can help you take full advantage of the local foods market. If you want to sharpen and focus your marketing skills or just don't know where to begin developing a marketing plan, Cornell Cooperative Extension can help.
Cornell Cooperative Extension has developed a series of workshops that will teach the basics of strategic marketing, including how to identify a target market and focus your farm's marketing efforts. You will also learn how to choose the markets that meet the needs of your farm, such as CSA, farmers' market and wholesale. Each participant will develop components of a marketing plan and create marketing materials. While this series is tailored specifically to the marketing of meats and other livestock products, it will benefit any farm looking to improve their marketing efforts. The series costs $30 per farm (up to 2 people).
For more information, contact Cornell Cooperative Extension: 664-9502 extension 202 or 203. Pre-registration is required.
Dates and Times: Each session runs from 6:30-8:30 p.m., Tuesdays, Feb. 5, 12, and 19.
Session 1: Introduction to Strategic Marketing: Identifying a Target Market
Session 2: Communicating with Customers
Session 3: A Guide to Marketing Channel Selection