The urgent care facility in Gowanda is not an emergency room for dealing with life-threatening trauma or injuries. There's nothing urgent about what is handled at this facility.
The provided services are not time-sensitive emergencies but health-care procedures, such as blood draws, x-rays, and dealing with minor injuries and general health issues. It fills a necessary niche in health care but should not be described as urgent.
Call it a general health-care clinic because that is what it is. Don't mislead the public with the "urgent care" title which implies a place for treating persons needing urgent and immediate attention.How often has emergency treatment been delayed by a stop at urgent care to learn the treatment is not available there? The patient is turned away and rerouted elsewhere. Precious time is lost which could cost a life.
Using the term urgent or immediate to describe these facilities borders on fraud. I think I could plead the case in court myself with just the aid of a dictionary.