New campaign raises voices of Girl Scouts

The Girl Scout Difference Campaign unleashes the power of the G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)† and shows why Girl Scouts is the best leadership development experience for girls in the world–one that is designed with, by, and for girls. This special Girl Scout awareness and recruitment campaign runs from Aug. 1 to Nov. 30, 2018 in Cattaraugus, Chautauqua, Erie, Genesee, Livingston, Monroe, Niagara, Orleans and Wyoming counties. This Girl Scout Difference Campaign raises the voices of local Girl Scouts and female professionals about the difference Girl Scouts makes in the lives of girls, women, and the whole family and will be featured on local TV and radio stations, print and social media.

During the campaign, girls and adult volunteers can join Girl Scouts and current/alumnae members while the general public will share how Girl Scouts has made a difference in their lives or the lives of someone they care about with quotes and photos on Facebook, Instagram, Twitter and LinkedIn using the hashtag #GirlScoutDifference or by commenting on the GSWNY WordPress Blog.

The Girl Scout Difference Campaign videos can be viewed at and feature: Alanna Sands, Girl Scout Cadette; Maria Santos, Girl Scout Ambassador; Karolynn Shaw, Girl Scout Junior; Judith Cranston, CEO of Girl Scouts of Western New York (GSWNY); Nina Heard, Community Relations Manager; GM Tonawanda Engine; Dr. Virginia Horvath, President, SUNY Fredonia; Deborah Hughes, CEO, Susan B. Anthony House; Jennifer Parker, President, Jackson Parker Communications. There are plenty of other great programs around for girls, but only Girl Scouts has the time-tested methods and research-backed programming that help girls take the lead — in their own lives and in the world.

“Girl Scouts is important because you can learn how to do a lot of things; I personally learned how to speak English the best I ever could,” said Maria Santos, Girl Scout Ambassador. “When I first came here, I had no clue how to say anything, but I made friends and they taught me and I have teachers to help me when I struggled and right now I’m going to college and I did it. I learned it.”

Girl Scouts is proven to help girls thrive in five key ways as they: 1. Develop a strong sense of self; 2. Seek challenges and learn from setbacks; 3. Display positive values; 4. Form and maintain healthy relationships; and 5. Identify and solve problems in the community.

Girl Scouts aims to inspire girls to be leaders in their own lives by building the courage, confidence, and character to raise their voices and be advocates for the issues and ideas important to them. At Girl Scouts, “Can I?” quickly turns into “I will!” as girls transform their ideas into action, turn their questions into adventure, and grow their confidence through practice. With millions of other G.I.R.L.s across the Girl Scout movement to cheer them on every step of the way, there’s no limit to what they can — and will — accomplish. Girl-led, expert-approved, and volunteer-supported, Girl Scouts helps girls discover their strengths and change the world. To discover the difference Girl Scouts will make and register as a girl member or adult volunteer, visit or call 1.888.837.6410.