NEW YORK (AP) – Amazon is making a bid to enter living rooms with Amazon Fire TV, a new set-top box that allows streaming of online video, music and other content to televisions.

The company says the $99 device has better speed, performance and search functions than other streaming boxes such as Apple TV and Google Chromecast. But Amazon is coming late to the streaming set-top game, and it remains to be seen whether the company is offering enough new and better services to lure customers away from their current streaming methods.

Amazon created buzz about the device last week when it sent an invitation to the media hinting about an update to its video service. It debuted the box at Milk Studios in New York to about 200 media members, offering movie snacks like popcorn and Milk Duds.

The device, about the size of a CD case, runs Google’s Android operating system and offers Netflix, Hulu and other streaming channels in addition to Amazon Prime instant video. It comes with a Bluetooth remote, which lets users search for video by talking to the remote. Customers will get a free 30-day trial subscription to Netflix and Amazon Prime when they buy a Fire TV.