BUFFALO — FeedMore WNY kicked off the new year with many exciting developments as the nonprofit continues to grow and enhance its services and partnerships that fight hunger and nourish vulnerable community members of all ages.

On Jan. 1, — 10 months after the Food Bank of Western New York and Meals on Wheels for Western New York announced they were joining forces — FeedMore WNY became an officially merged organization operating under a unified set of policies, procedures and financials. The New York State Attorney General approved the merger effective Dec. 31.

In conjunction with the merger, FeedMore WNY is marking the new year with a new look: the nonprofit organization has begun to roll out its new brand identity, including a fresh logo and color scheme. FeedMore WNY’s new tagline, “more food. more good.” embodies its mission of offering dignity, hope and a brighter future by providing nutritious food, friendship and skills training to its Western New York neighbors in need. Along with its new brand, FeedMore WNY is debuting its integrated social media accounts. The nonprofit encourages the community to stay up-to-date with the organization by following FeedMore WNY (@feedmorewny) on Facebook, Twitter and Instagram.

“We are thrilled to embark on this exciting new chapter for our organization,” Tara A. Ellis, president and CEO of FeedMore WNY, said. “Meals on Wheels and the Food Bank came together in February 2019 in order to better serve our hungry neighbors and fill unmet needs in our community. Since the announcement of our alliance, we have made significant progress in growing our programs and adding additional services to help ensure that no one goes hungry in Western New York. We are pleased to begin the new year as a fully merged entity with a unified brand identity, and we look forward to building upon the many initiatives we envision to provide more food and more good to our neighbors in need.”

As FeedMore WNY continues to grow its services and feed more underserved community members, the nonprofit is in need of many more volunteers to fulfill its mission. In addition to volunteers for its home-delivered meal programs in Niagara and Erie counties, FeedMore WNY is seeking volunteers to sort and pack food donations in its warehouse, assist with reception and administrative duties, and support its special events. Those interested in learning more about volunteer opportunities — including how an organization can “Adopt A Route” to support the home-delivered meal program — are welcome to contact Catherine Shick, FeedMore WNY communications director, at (716) 852-1305 ext. 3092 or email cshick@feedmorewny.org.

FeedMore WNY serves all of Cattaraugus, Chautauqua, Erie and Niagara counties.