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Heritage CEO joins LeadingAge New York Board of Directors

“My appointment ... will allow me to advocate for our residents, families, and staff at a higher level, and be a voice of change for all those who are entrusted to our care.” Lisa Haglund

Lisa Haglund, Heritage president and CEO, has been appointed to serve as a member of the LeadingAge New York Board of Directors.

LeadingAge New York is the only statewide organization representing the entire continuum of not-for-profit, mission-driven, and public continuing care, including senior housing, nursing home, adult care facility, continuing care retirement community, assisted living, home care, adult day care, and community services providers. LeadingAge New York represents more than 400 organizations dedicated to expanding the world of possibilities for aging. On behalf of the members, the association works to advance policies, promote practices, and conduct research that supports, enables, and empowers people to live fully as they age.

Haglund began her career with Heritage in 2016 as the director of marketing and progressed to vice president of marketing, sales, and development before being installed as interim president, and then appointed permanent president and CEO by the Heritage Board of Directors in May 2020. She began her career with Northwest Bank for more than 20 years prior to joining the Heritage organization. Haglund worked her way up the ranks in various roles, allowing her to manage a portfolio of more than $48 million dollars, while creating a team that influenced revenue and expense and risk management, streamlined processes, and created cross functional support across the organization. Haglund attended Alfred State College, as well as the Pennsylvania Bankers Association Advanced School of Banking at Penn State. She has also been an active member of her community throughout the years, with involvement ranging from Chautauqua Leadership Network, PTA, St. Susan Center, Family Services, and the Bemus Point United Methodist Church. Haglund lives with her husband, Jason, and their four children, Allison, Brennan, Madelynn and Michael, in Bemus Point. They are members of the Bemus Point United Methodist Church.

“Each employee at Heritage plays an important role every day, but especially as we face the recent events unfolding surrounding COVID-19,” Haglund said. “We have a strong group of team members who work tirelessly to serve seniors and promote the Heritage mission of Hope, Dignity, and Purposeful Living, and I am committed to supporting and honoring our employees and residents across our communities every day. I am honored to be recognized by LeadingAge New York for this position. My appointment as a member of the Board of Directors will allow me to advocate for our residents, families, and staff at a higher level, and be a voice of change for all those who are entrusted to our care.”

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