United Way seeks Giving Tuesday
The United Way of Northern Chautauqua County is in the middle of their normal campaign, making their focus for today’s Giving Tuesday online giving as opposed to in person giving.
“We’re trying to get the message out to our givers and normal clientele,” said United Way of Northern Chautauqua County Executive Director Adam Dolce. “We’re highlighting the work done in the community.”
Their normal fundraising campaign, the United Way Campaign, launched in September has collected around $150,000 so far, toward a goal of $250,000. For the last few years, the push for GivingTuesday has been to encourage online donations from people.
While it hasn’t been the strength of the United Way Campaign thus far, Dolce knows it’s an important part of fundraising moving forward.
“Online donations are increasing,” Dolce said.
“Just in the last year, we’ve added a text to give option and launched a couple other online fundraisers on top of traditional ones. It’s an important part going forward, but it’s not a huge percentage of what we do now. Most people still give to the United Way in person.”
Newsletters and more information will be given out online as the day goes on, as Dolce and United Way look to highlight those who give money locally. Dolce wants people to understand that United Way donations stay to help the community.
“People don’t always keep in mind that those donor dollars make an impact within the community,” Dolce said. “Everything collected stays here in the local area. When you give to your local United Way, you’re giving to the local agencies and programs and partners we support.”
Dolce said the money is invested in agencies they know will make a difference. Currently, the Rural Ministry is the largest funded agency, with Meals on Wheels, the Literacy Volunteers, and the Boys and Girls Club also near the top.
“We’re providing everybody the opportunity to thrive,” Dolce said.
Dolce said United Way fell a little short of their goal during last year’s campaign, but made the goal in 2019. As numbers from workplace campaigns start to come in, the United Way will look to get back on track for their 2021 campaign.
For more information, visit https://unitedwayncc.org/