Some people are natural social butterflies. They love connecting with people they’ve never met before. Others aren’t as comfortable with people they don’t know, but understand that in the business world, many times, “It’s not what you know, it’s who you know.”

When people make an effort to get to know others working in their community or industry they often gain a competitive edge. That’s because most people prefer to do business with those they know well, have come to like and trust, or with people recommended by someone they trust.

A great way to build those relationships and develop that trust is by frequenting networking events. This is especially true when people are new to an area or are starting a new business. It’s a good way to introduce yourself and help others get to know you and your business better.

Networking increases visibility. It opens up opportunities and makes it easier to find new customers. People you connect with may provide referrals or leads. It may even help you make connections with potential investors and new partners. It can help you meet highly influential people who can help boost you, your business, and your brand. The most successful business people are well aware that a good network of contacts is invaluable.

Professional connections often lead to new information, ideas, valuable mentors, meaningful career advice, collaborations, new prospects, and further connections. For some, it can even unlock the business opportunity or the job of their dreams.

However, networking isn’t something you do once and check it off your “to-do” list. It takes time to build strong connections.

That’s why organizations like the Chamber of Commerce and the Rotary have long hosted networking events. It’s important to the careers of individuals and to the growth of business networks in their communities. Locally, The Capacity Lab and The CHQ Professionals Group also regularly bring people together to share knowledge, expertise, information, advice, and resources among colleagues. They help businesses stay up-to-date with trends.

People there share valuable feedback on what others are currently doing or on what they’re planning to do next. There’s much to be learned from the successes and failures of others and by hearing about and studying their strategies.

The easiest and most important way to start to build strong relationships when networking is to ask a lot of good questions and to actively listen. Approach people with an open mind and genuine curiosity.

You never know what valuable insights you may gain. Before you approach new people, think about how your interests and goals might be similar to those of people you may meet, but don’t hesitate to talk with those who think or feel differently from you.

You can learn a lot from people holding different viewpoints. Talk with as many people as you can, including competitors and people of all ages. You can develop friendships with them all.

It works both ways, of course. When you help those you get to know through networking, they are far more likely to help you in the future. For instance, many businesspeople turn to colleagues they meet at networking events when they need to fill a vacancy. Not only do they often find and get to know high-quality candidates through networking, they’re also great places to get leads and helpful recommendations.

Consider what you have to offer to the people you meet, not just how they might help you, your customers, or your company. Don’t neglect to help others and thank those who help you. If you do it publically you’ll boost both their reputation and yours.

Networking is a necessity if you are aiming at success, for yourself and the business you represent. Little is more impactful than your professional relationships. Every person you meet can lead to other exciting people. Each new connection can result in a new opportunity. You never know what unexpected thing will lead to something that might change your life or business for the better. There’s power in connections.

The Northern Chautauqua Community Foundation’s Local Economic Development committee understands the importance of strong professional relationships. They can lead to big dividends, helping people and businesses grow, increase profits, and strengthen Chautauqua County communities.

Patty Hammond is Economic Development Coordinator at the Northern Chautauqua Community Foundation. The Local Economic Development (LED) Initiative is a standing committee of the Northern Chautauqua Community Foundation (NCCF). Send comments or suggestions to Patty Hammond at phammond@nccfoundation.org