Yellow signs are visible in just about every business in the village as today kicks off something that has become an annual happening: the Feeding Fredonia Challenge. Organized by the Fredonia Presbyterian Church, this is the sixth year of the event.

In the village, the need is great. According to U.S. Census numbers, the poverty rate is nearly 21 percent. In the schools, the number of students eligible for reduced or free lunch is about 37 percent. Both statistics have grown greatly since the exit of major employer Carriage House in 2014.

This year, 90 businesses are participating as drop-off sites while the Fredonia Central Schools and the State University of New York at Fredonia have joined in the effort. This year’s goal is 5,250 pounds of food.

So, for residents who are able, start giving! The drive continues through Oct. 18.