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HOLIDAYS: Shopping local is an investment

Americans love conveniences, especially when it comes to shopping. But this weekend brings a timely reminder for our hometown: do not forget about supporting your many local merchants.

Today is Small Business Saturday and when you buy local, you are helping a neighbor and the area’s economy. “In a general sense, just like any other year, when you shop small, 67 cents is estimated out of every dollar that you spend stays in the local community,” said Daniel Heitzenrater, president and chief executive officer of the Chautauqua County Chamber of Commerce. “That’s again money that is supporting in your community and then being reinvested.”

Events are taking place Saturday in Dunkirk at the D&F Plaza and in Fredonia during the week as well as other locations throughout the county.

As of today, there are 28 days until Christmas. Small Business Saturday is the perfect time to begin — or continue — the holiday shopping here at home.

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