Changes coming for Dunkirk schools’ website

OBSERVER Photo by M.J. Stafford Dunkirk School District Superintendent Michael Mansfield (right) speaks at a Board of Education meeting Tuesday. Standing with him is Jennifer Westerholt, the district’s communications director.

The Dunkirk school district’s new communications director thinks their website is “extremely out of date” and “unwelcoming,” and plans major changes to it.

Jennifer Westerholt started working at the district two months ago. She told the Dunkirk Biard of Education Tuesday that she is working with BOCES to redesign the district’s website.

“We’re going to consolidate a lot of the design and make it more appealing,” she said.

Noting that some things are mandated by the state to be on the website, Westerholt said she is also working with district staff to see what they want in the revamp. “We’re rewriting things and updating things,” she said.

One of her concerns is that too much on the current website is “overly nested” — in other words, too hard to find.

She also said Tuesday that the district must become more “mobile-responsive” online, because a majority of people — and virtually all kids — now surf the Internet with phones and tablets.

Therefore, Westerholt is launching a mobile app for the school district. It will make it easier to do things such as checking for cafeteria schedules, or getting snow day updates, on mobile devices. It will also put all the district’s social media posts in one place.


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