Still not ready to jump on 'brand'-wagon
Brand. Algorithms. Influencer. Viral. These words make me cringe every time I hear them. The concept of “brand” imposed itself on me recently. In an effort to promote my substack page, “Howard’s Hues,” I paid a consultant (a real person) a couple hundred bucks for a half-hour live video session. It seemed like a good investment if I was to ever reach a wider audience and make some money from my writing. The woman seemed very knowledgeable regarding the marketing process, and, having skimmed through a couple of my essays, she appeared enthusiastic about Howard’s Hues and its ...